About us

In the 1920s, beauty routines had to be adapted to the few cosmetic products of the time.

The most conceited women who wanted to look like movie stars shaded their eyelids with pan scraping or even with charcoal from trains. Can you imagine?

In a place and at a time when cosmetics was a luxury, two brothers decided to open their own laboratory. To tell you a little more about our history, we are going to tell you some important milestones for this family business:

1925

1928

1930

1931

1952

1960

1968

1970

1978

1980

1992

1998

2001

2008

2013

2021

2024

1925

Miguel de Mérida Nicolich, an ophthalmologist, was one of the founders of the Municipal Institute for the Blind and Deaf and Dumb (today converted into La Purísima Special Education Center) in Malaga, to which he owes a meritorious work for blind and deaf and dumb children, and which he had previously experienced because he was blind. He dedicated his life to the institute until he died at the age of 40.

The brothers Miguel de Mérida Nicolich and Manuel de Mérida Nicolich found Laboratorios Nicolich, S.A., at Paseo Salvador Rueda 11.

Miguel was an ophthalmologist (1892-1932) and Manuel was a military pharmacist (1898-1965). Together they developed specialized formulas for eye and skin care.

1928

To alleviate an outbreak of trachoma in the area of Vélez-Málaga, Laboratorios Nicolich presents Abéñula Azul.

Abéñula, synonymous with eyelash, has antiseptic properties and illuminates the eyelids. La abéñula, sinónimo de pestaña, tiene propiedades antisépticas e ilumina los párpados.

1930

Laboratorios Nicolich is positioned as a reference in eye care. It has up to one hundred pharmaceutical specialties such as lanordermas, oftarmer ointments or calmoline, among others.

1931

The Abéñula product range is created, consisting of blue, white, brown, black and green creams.

1952

The second generation of the Mérida-Nicolich family joined the business, Manuel’s sons, Manuel and Miguel Mérida-Nicolich Gamarro, both pharmacists.

The facilities are relocated to Paseo de Salvador Rueda, 17

1960

It takes risks with new makeup products, Duetto and shadow sticks.

1968

Old leaflet

1970

The company is launching a new color for its cream shadow range, Abéñula celeste.

New design for Abéñula grande.

1978

The economic activities are regularized and Laboratorios Nicolich decides to withdraw the pharmaceutical specialties to establish itself only in the cosmetic market with its brand Abéñula.

1980

Abéñula takes advantage of the benefits of information technology and begins to digitize many administrative processes.

The third generation, sons of Manuel and Miguel Mérida-Nicolich Gamarro, began to take the reins of the company.

In manufacturing, Manuel Mérida-Nicolich Rubio; in the commercial department, Eloisa Mérida-Nicolich Torres; and in administration, Lourdes Mérida-Nicolich Rubio.

 

1992

Laboratorios Nicolich, S.A. becomes a limited liability company.

1998

The packaging of large and small Abéñula is unified.

2001

We redesigned the brand’s packaging.

Profilers are included in the Abéñula product range.

2008

With the computer revolution, there are more and more eyes in front of a screen. That is why we present Abéñula Descanso, to care for and moisturize tired eyes. This product is also very well accepted by the male public.

2013

Laboratorios Nicolich complements its range of products with a face cream with protection.

2021

Social networks give a great boost to the brand.

The fourth generation of the Merida-Nicolich family enters the business.

 

2024

Here’s to another 90 years with a renewed image.

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